Building Bonds

For me, design is all about people. I thrive on building genuine relationships with my team, engaging with developers, QAs, and stakeholders to create a collaborative environment where exceptional design can truly flourish. These connections ensure we’re all moving in the same direction, aligned on goals and working together to bring the product to life with shared passion and expertise.

Visuals Matter

I’ve always believed that a well-crafted UI is more than just a visual layer—it’s the bridge that connects users to the essence of a product. My goal is to make every experience seamless, intuitive, and engaging. I know that visually appealing interfaces don’t just grab attention; they build trust, encourage adoption, and elevate the product’s perceived value, making them essential for both a successful launch and long-term satisfaction.

Design is data-driven

To me, great design is measurable. Setting clear design KPIs helps ensure that we’re not just moving fast but moving smart. I see the difference between art and design in their purpose—while art can be open to interpretation, design must be obvious and direct. By grounding my decisions in data and clear metrics, I turn creative intuition into tangible results.

Seeking Inspiration

Being a designer isn’t just what I do; it’s who I am. I find inspiration everywhere—whether it’s a wayfinding system in a busy station or the interface of a ticket machine, I’m constantly looking for ways to improve and innovate. For me, design is a continuous journey of learning and discovery, where even the smallest details can spark new ideas.

Scalability

Working in startups has taught me the value of efficiency. When every resource matters and every decision carries weight, creating scalable design systems is essential. I focus on building solutions that not only meet current needs but are flexible enough to grow with the product. This approach prevents wasted time and resources, laying the foundation for sustainable growth and allowing teams to focus on what matters most—delivering great products.